Can well chosen music create a positive bond between the brand and its customers?
High quality in-store music is more and more tailored to the musical preferences of the majority of your customers. This does not only affect customers though but also the employees themselves. So what's the secret? ...
Everything in the world can be influenced. Especially people and their decisions. Not only thanks to the shared opinions of others or today's wide range of choices, but also thanks to important external factors and perceptions. Beside smell or taste, we can talk about another sens- hearing. Songoroo also builds on this and proves that music has a significant influence on our (not only) shopping behavior.