Songoroo is an innovative solution, introducing a unique approach how to bring music to its listeners. Other in-store radio providers are merely providing background music, even if pleasant, in a passive way. We offer music listeners an active participation in the music selection and consequently listen to what they actually really like. The technology employed in our solution and outputs from our Business Intelligence help us to better understand music preferences of those who actively participate. Based on these, we are able to better target the right audience, in the right time and in the appropriate environment.